News
Tommy Hilfiger opens in Outlet Aubonne

Cannes Tennis Tournament
CHAMELEON RETAIL – CANNES TENNIS TOURNAMENT 2016 – Thursday 17th NOVEMBER 8-11AM
Venue: Tennis Club de Cannes,
Address: 11 Rue Lacour 06400 Cannes, Côte d’Azur, France
See you at MAPIC 2022

Neil Chapman, CEO of Chameleon Retail will be returning to MAPIC 2022 to contribute at the industry-leading event, and the busy cosmopolitan hub that we all enjoyed for so many years.
Chameleon Retail are Outlet Centre Specialists with 35 years of experience in:
- Restoration
- Renewal
- Repositioning
We work with Funds, Developers, Owners and Operators across Europe. Our focus is in delivering the best independent skills to deliver outstanding results for outlet centres in:
- Presentation
- Performance
- Prestige
- Pricing
Some of our key successful repositioning of outlet centres:
Outlet Aubonne
Chameleon Retail – Active Asset Management & Leasing Appointed by Inter IKEA between 2010-2021 (ex 2018)
Sold to Swiss Property Fund – 2021
- Leasing Strategy
- Refurbishment Plan
- ‘Outlet’ Asset Management
- Premium Positioning
- Significant Rental Growth




Sold October 2021 to Procimmo Real Estate for CHF 100 million.
Quoted rental income circa CHF 7 million.

Gloucester Quays UK
Chameleon Retail appointed as Recovery Specialists
Tenant Mix Planning, Leasing & Marketing from 2011-2016
Outlet Centre Opened | 2009 |
---|---|
Repositioning Required | 2011 |
Leisure Quarter Opened | 2013 |
Footfall | 5 million+ |




Marketing & Events
- Tall Ships
- RWC 2012 Kingsholm
- Food Festivals
- Street Markets
- Cinema Releases


Gloucester Quays UK
Recovery & Success Timeline
Chameleon Retail Active Asset Management & Leasing for Hammerson GmbH 3 year programme
Acquired Henderson Global Investors/McArthur Glen – 2006
- Tenant and Merchandise Mix
- Retail Operations
- Successful policy for mono-Brand Stores
- Footfall up
- Sales up
- Occupancy up
Design and implementation of TOMMY HILFIGER store at the main entrance
“I am looking forward to returning to MAPIC. If you would like a no obligation discussion about the challenges facing your outlet centre and are seeking an independent review of your positioning, please contact me here” – Neil Chapman, CEO – Chameleon Retail
