Neil Chapman, CEO of Chameleon Retail will be returning to MAPIC 2022 to contribute at the industry-leading event, and the busy cosmopolitan hub that we all enjoyed for so many years.

Chameleon Retail are Outlet Centre Specialists with 35 years of experience in:

  • Restoration
  • Renewal
  • Repositioning

We work with Funds, Developers, Owners and Operators across Europe. Our focus is in delivering the best independent skills to deliver outstanding results for outlet centres in:

  • Presentation
  • Performance
  • Prestige
  • Pricing

Some of our key successful repositioning of outlet centres:

Outlet Aubonne

Chameleon Retail – Active Asset Management & Leasing Appointed by Inter IKEA between 2010-2021 (ex 2018)

Sold to Swiss Property Fund –  2021

  • Leasing Strategy
  • Refurbishment Plan
  • ‘Outlet’ Asset Management
  • Premium Positioning
  • Significant Rental Growth

Sold October 2021 to Procimmo Real Estate for CHF 100 million.

Quoted rental income circa CHF 7 million.

Gloucester Quays UK

Chameleon Retail appointed as Recovery Specialists

Tenant Mix Planning, Leasing & Marketing from 2011-2016

Outlet Centre Opened 2009
Repositioning Required 2011
Leisure Quarter Opened 2013
Footfall 5 million+

Marketing & Events

  • Tall Ships
  • RWC 2012 Kingsholm
  • Food Festivals
  • Street Markets
  • Cinema Releases

Gloucester Quays UK

Recovery & Success Timeline

Chameleon Retail Active Asset Management & Leasing for Hammerson GmbH 3 year programme

Acquired Henderson Global Investors/McArthur Glen – 2006

  • Tenant and Merchandise Mix
  • Retail Operations
  • Successful policy for mono-Brand Stores
  • Footfall up
  • Sales up
  • Occupancy up

Design and implementation of TOMMY HILFIGER store at the main entrance

TOMMY HILFIGER Entrance - BeforeTOMMY HILFIGER Entrance - Before

“I am looking forward to returning to MAPIC. If you would like a no obligation discussion about the challenges facing your outlet centre and are seeking an independent review of your positioning, please contact me here” – Neil Chapman, CEO – Chameleon Retail

Published On: November 5th, 2022 / Categories: Blog, News /